An innovator in the development and management of custom artisan wine clubs.

Extend your brand, enhance its image, and enjoy a passive revenue stream with a Universal Wine Alliance wine club partnership.


UWA has brought together an international team of top wine professionals to source exquisite wines that are impossible to obtain without insider access. UWA wines are hidden gems sourced from small producers and boutique estates around the world — not repackaged bulk wines like so many other clubs offer.


UWA has developed an enterprise system that is turnkey throughout. From design and development to marketing and fulfillment, it includes a state-of-the-art web platform featuring a secure ecommerce channel with regulatory compliance and reporting; a bi-coastal delivery network; and world-class customer service.


Master Sommeliers.  Award-winning Winemakers.  World-class Wine Professionals.

Whether educated within the strict environment of the Court of Master Sommeliers, the world’s finest culinary institutions, or out among the vines, UWA Wine Experts have unrivaled experience, unparalleled knowledge, and an unquenchable passion for wine. They have done much more than secure global business contacts: they’ve made deep relationships — and lasting friendships — with the most talented winemakers in the world. They truly are the Rock Stars and Rocket Scientists of Wine.

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Two-time James Beard award winner: 2015 Outstanding Wine Professional; 2011 Beverage Book award. His profound knowledge of wine and acclaimed tasting abilities have made Raj a legend in the industry.


Sommelier. Winemaker. Author. Legend.

Known as the grape goddess® at Planet Grape®, she is the fifth female “Master Sommelier” — and the only person ever to hold that title AND the Advanced Certified Wine Professional credential.

Catherine Fallis

Master Sommelier. Author. Speaker. Master Sabreuse.

Brian makes wine, sells wine, writes about wine and teaches about wine. He is a published author with the Guild of Sommeliers and teacher for the Court of Master Sommeliers.


Master Sommelier. Educator. Winemaker. Author. Star of the 2013 cult wine film SOMM.
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Some say that Doug single-handedly launched the vibrant Santa Barbara wine scene. Others say he’s had more influence than anyone on the Central Coast.


Winemaker. Restaurateur. Négociant. Winery Consultant.

Marco has made a name for himself at two prestigious Paris restaurants when — aged only 34 — he took the position of Chief Sommelier at the city’s legendary Hôtel Le Bristol. He now co-owns a small Bordeaux winery and operates the Vantre “wine embassy” in Paris.


Winemaker. Longtime Chief Sommelier at Michelin 3-star properties in Paris.

As his country’s only Master Sommelier and as South Pacific Director for the Guild of Sommeliers worldwide, Cameron is known as the Unofficial Ambassador of New Zealand Wines. He heads up the Wine & Beverage Program at Auckland University of Technology.


Master Sommelier. Educator. Wine Judge. Writer.

With a strong passion for wine and food and a yellow belt in Tae Kwon Do, Andrew oversees wines at two of the hottest places in Washington D.C.: James Beard Award-winning Rose’s Luxury, and the critically praised Pineapple and Pearls.


Sommelier. Restaurateur. Extreme Amateur Winemaker.
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Descended from a long line of winemakers, Paz is the first Argentinian to receive the Court of Master Sommeliers’ Advanced certification AND the first Argentinean to be named Best Sommelier of the Americas.


ASI 4th Best Sommelier in the World, 2016; Best Sommelier of the Americas, 2015.

An arbiter of Italian wine, Jeffrey is the Beverage Director of the Batali & Bastianich Hospitality Group. An expert on Champagne, he is a holder of the Chevalier Ordre des Coteaux de Champagne.


Advanced Sommelier. Writer. 2015 Wine Enthusiast “Top 40 under 40 Tastemaker.”


It’s simple. We absolutely love wine and want to share the love.

Passionate about helping companies reach new levels of success, Tony has overseen the development of numerous successful businesses and brands in diverse categories, ranging from music to cosmetics to beverages. In his native Britain he was responsible for building a national brand presence for companies such as Sony and Toyota. Tony was then selected to become president of HMV, the world’s largest music retailer in North America, after which he helped establish the Virgin Retail brand in the United States. tony@universalwinealliance.com

STEVE LIPP, Co-Founder
Steve has spent over a quarter of a century building successful and innovative brands in the beverage industry. Along with this experience he brings an educated palate and a serious love of wine to Universal Wine Alliance. A Scotsman who now makes his home in Los Angeles, Steve invariably brings part of the old country with him wherever he goes. steve@universalwinealliance.com


Yes, he’s one of the UWA Wine Experts curating our amazing collection of wines and the man often credited with single-handedly launching the Santa Barbara wine scene. Doug opened the Wine Cask wine store in 1981 and soon expanded the business to include a restaurant. Immediate critical success included praise from Gourmet and Bon Appetit magazines. Doug began Margerum Wine Company in 2001. In addition, he is the winemaker for Happy Canyon Vineyards and consulting wine maker for several other prestigious labels. doug@universalwinealliance.com

A successful stint at Plan A event marketing in Beverly Hills, preceded a move to Central Coast to further Kady’s love of food, wine, events and marketing.  She studied Viticulture and Enology at Allan Hancock College and held the position of Executive Director of the Santa Maria Valley Wine Country.  Most recently she was the President of the Central Coast Brewers Consortium, while working as the Brand Director of the booming Figueroa Mountain Brewing Company.  As Brand Director for Figueroa Mountain she managed a marketing and events team, handled public relations, managed new packaging design and coordinated all advertising and marketing efforts.  kady@universalwinealliance.com


Curating innovative wine experiences that

delight, educate and unite people and brands.


If you are interested in extending your brand in to the wonderful world of wine,

please email us at inquiries@universalwinealliance.com.

One of our team members will contact you to start the conversation.